Pharma and healthcare companies operate in a highly regulated industry when it comes to communication. Each message must meet very high standards in terms of transparency. There is also a limit on the messages that can be aimed at a general audience.
Brands in this industry communicate in both public and private environments and are therefore required to create multiple customer journeys that can differ quite substantially from one another.
they need to have a strong digital marketing and communication plan in place to deal with legislation without losing the impact of their communication, to engage different audiences via different channels and to improve brand performance online.
Technology sometimes ages like a good vintage: the best things come to those who wait. And Apple has rarely failed to exhibit their sense of timing: rather than hurrying their way to the shelves with gimmicky gizmos to profit from the latest trending-yet-unripe technology, Apple shows patience. Quietly fine-tuning user experience and overall usability to […]
Original text by Alexis Mons, Head of Legal and GDPR at Emakina.FR GDPR: high time to get ready for the new EU data privacy laws On May the 25th 2018, EU’s General Data Protection Regulation will come into force. In business language, that’s already tomorrow morning. ‘GDPR’ (or ‘RGPD’ in French) represents a major tipping […]
Every marketer knows this: brands need the power of personalised (digital) experiences to engage users and deliver a compelling web presence. Being relevant to users and addressing their needs every step of the way will make or break the business. But how do you actually achieve success through personalised experience? What are the top ten […]
Digital First 2017 in Brussels was once more the place to be for many professionals. Its speaker programme was stacked with experts highlighting the multiple facets of this diamond called digital. A fine moment to see what’s what in innovation, digital marketing and automation, cloud, e-commerce… Let’s zoom in on Google’s view on digital transformation, […]