The conference started with a performance from the amazing Tune-Yards alongside the AI-powered choir Blob Opera. The rest of Google I/O 2021 focused on AI, CSR, AR features and commerce. We’ll go through all the key takeaways and features to come in the following weeks and months. Real-time AR navigation via Google Maps A big part of […]
From June, Google will base its evaluation of the user experience of a website on new criteria. Media websites, corporate websites, online shops… they will all be assessed the same way, which may have critical consequences for their natural referencing if they are not adapting. This update is called Google Page Experience. What is behind […]
One of the main benefits coming out of the 2020 annus horribilis is technology’s impact on the future of office work. Remote working could just become the norm in sectors where it is feasible. In 2019, 22% of Belgian workers were already regularly working remotely (compared to 5% in the EU). These numbers will certainly rise drastically in the (very near) future. Giants of the web, with Facebook in the lead, seem confident that tomorrow’s office will be virtual.
Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]
Reboot (/riːˈbuːt/ verb – restart or revive (a process or sequence); give fresh impetus to) The global consequences of Covid-19 on our civilisation are profound, both geographically and in the way the pandemic has impacted – even revolutionised – various aspects of daily life. From consumer habits to family interactions, from the way we work […]
What is creativity? What is innovation? There are many different definitions, but one thing is sure: artists and entrepreneurs need both on a daily basis. Today’s international day of Creativity and Innovation draws attention to how important these two elements are for economic, social and cultural development. For these reasons, Emakina strives for the best […]
The COVID-19 pandemic has dramatically accelerated the digital transformation of our societies. Remote work and schooling have led to an explosion in tablet and laptop sales, and consumers have strengthened their digital umbilical cord by adapting internet and mobile subscriptions to their voracious data consumption. This creates an opportunity for brands to upgrade their user experience. Now’s the time to convince latecomers to urgently open online boutiques. Many shopping centres and retailers are still looking for a place under the digital sun. And yet, there are now more solutions than ever…
Congratulations to Emakina and premium Italian beer brand Peroni for winning the prestigious CUBE ‘Le meilleur du Web’ Award for their inspiring influencer campaign.
‘La Passegiata’ combined an original event with the support of top influencers, boosting awareness in the Swiss market for Peroni, and bringing life to its communication platform.
Peroni scored on all key parameters with this feel-good initiative, re-positioning as a premium lifestyle brand, and generating strong commitment.
What are the first things that come to mind when you think about design? Do you tend to associate design with impressive architecture, trendy chairs, and shiny graphic interfaces? What if we are all designers – and that includes you? Wait – we are all designers? Yes, that’s right. No matter what you do exactly, you are contributing to the creation of something, at […]
We are Emakina, the User Agency. It’s our mission to help your business evolve, with the user squarely in the centre. Knowing this, it won’t come as a big surprise that we’ve taken the strategy & advisory pillar in our service offering to the next level of user-centricity. How? By adding a brand new Digital eXperience Design (DXD) team! Sure, but what is DXD? DXD is short for Digital eXperience Design. It means exactly what is says: designing […]
Emakina recently welcomed yet another top talent to the team, Priya Sonn, as Director Global Strategic Alliances. Forbes named her a ‘Woman to watch in Business’. But who is she, besides an internationally recognized young leader in partner marketing, with an agile assertive nature? Let’s sneak a peek inside her head with Emakina’s Digital Proust Questionnaire, our version for the digital age of the famous parlor questions game, popularized by French author Marcel Proust.