Post-Covid work: how Emakina.BE intends to become “the place where you want to come to work”

Tim Wolfs and Pierre Pôlet co-manage Emakina in Belgium. As the end of the pandemic seems to take shape, they tell us more about their vision of work in a post-Covid world. How did they experience the lockdown? What were the reactions of their clients and their teams in Brussels? Above all, what does daily […]

Online marketplaces in a post-covid world

Last year, as lockdowns became the new normal, and consumers were forced to shop online out of necessity, businesses were forced to rapidly change their strategies to digital. Online marketplaces appear to be the biggest beneficiary of this “new normal” as consumers start to replace their regular trips to the stores with browsing shops online. […]

Microsoft: empowering developers since 1975

Microsoft has been hard at work to make developers’ lives easier. Satya Nadella and his teams have set themselves the goal of bringing devs new tools and features for a better work life. Because as they say at Microsoft: developers are deeply involved in shaping our history and our future. Developers are shaping the world […]

NFTs 101 : Talking crypto, minting and early adopters

NFTs or non-fungible tokens are suddenly everywhere. Everyone’s trying to get their heads around this new phenomenon. Because why would people spend millions of dollars on ‘digital collectibles’ that can often be viewed for free ? From breeding NFT cats on CryptoKitties to racing with NFT horses on ZED.RUN to trading artwork on NFT marketplaces – the world has found […]

Clubhouse: must-have social media app or all hype?

Clubhouse is the invitation-only platform that everyone’s been talking about for over a year. But what is it exactly? Is all the fuss really justified or will it end up in the hype graveyard? Let’s take a deeper look.

What is ‘Jobs To Be Done’ – and should you apply it?

In the world of Experience Design (XD), Jobs To Be Done is becoming a popular topic. XD strategists promote it as a helpful tool to guide businesses to answer and identify their consumers’ needs. But what is Jobs To Be Done (JTBD) precisely, and how is it useful?   The theory behind JTBD  Every day you encounter a job that needs to be done. It can be big or small, from brushing your […]

Up to the next level with gamification

Everyone loves a good game. Why wouldn’t you?! It’s rewarding and good for your self-esteem to vanquish a final foe or win 100% of the trophies in your favourite Role Playing Game. But gaming also lets us cool off, learn and discover, with new worlds quite literally at our fingertips. Brands know this all too […]

NFTs from an Artist’s Perspective: the end of art as we know it?

Steve Munro shares his experience with NFTs.

Google I/O: a step towards better privacy?

Last week, announcements at the annual Google I/O conference caused quite a stir in the digital sphere. Among the new apps, features and other updates, there was one key piece of information that echoed an announcement from two years ago. The way we deal with user data will completely change in the coming months: third […]

Key takeaways from Google I/O 2021

The conference started with a performance from the amazing Tune-Yards alongside the AI-powered choir Blob Opera. The rest of Google I/O 2021 focused on AI, CSR, AR features and commerce. We’ll go through all the key takeaways and features to come in the following weeks and months. Real-time AR navigation via Google Maps A big part of […]

5 ways loyalty programs help to build a brand-loving community

Loyalty programs: we all know and use them in our daily life for regular purchases. They usually know us pretty well and for a good reason: they are built to understand our needs and wants and offer us the best experience possible in our customer journey with a brand. That’s why they are particularly accurate […]

How to do bias-free UX research for your business

Regardless of your occupation, you spend approximately 9.3 hours per week gathering information. Hours add up with all the searches you do outside of work, such as finding that recipe you want to make, daily news and new workouts to try. You’ll even go so far as to search for those topics amongst different sources – just […]

Apple WWDC: Reshaping privacy

Apple Worldwide Developers Conference (WWDC) strikes again with exciting new announcements. Tim Cook kicked things off in front of a frenzied crowd of memojis, then gave the floor to Apple Managers who rolled out the red carpet to mind blowing announcements. Among the new functionalities and updates on iPhone, iPad, MacOS and Apple Watch, we […]

Designing an experience for your entire ecosystem

Earlier this year, Emakina launched a DXD team to enhance our user-centric approach. Service design is a big part of the team’s offering. They create digital solutions that bring happiness to your user, and they also help your organisation to carry out this change. As today is Service Design Day, we grab the opportunity to […]

Reboot and build a better world

Reboot (/riːˈbuːt/ verb – restart or revive (a process or sequence); give fresh impetus to) The global consequences of Covid-19 on our civilisation are profound, both geographically and in the way the pandemic has impacted – even revolutionised – various aspects of daily life. From consumer habits to family interactions, from the way we work […]

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